Back in the 80s, sometimes (in marketing circles) one heard the admonition, “Sell the sizzle, not the steak.” And, you’ll recall, Walter Mondale-riffing off of the popular commercial of that era, asked of challenger Gary Hart, “Where’s the beef?” Hart supporters were quick to say that Gary had “new ideas.” But there wasn’t much elaboration beyond that.
2023 Prediction
2023 Prediction
2023 Prediction
Back in the 80s, sometimes (in marketing circles) one heard the admonition, “Sell the sizzle, not the steak.” And, you’ll recall, Walter Mondale-riffing off of the popular commercial of that era, asked of challenger Gary Hart, “Where’s the beef?” Hart supporters were quick to say that Gary had “new ideas.” But there wasn’t much elaboration beyond that.